Occupancy, ADR and RevPAR for extended stay hotels in the US have continued to grow, despite the addition of 30,000 new rooms in the first half of this year.
In response to this, Ohio-based Red Roof is adding HomeTowne Studios and Home Town Studios by Red Roof to its portfolio, spending over $50 million converting 30+ existing hotel properties in 20 markets, its first foray into extended stay. The red Roof HomeTowne units will offer amenities such as kitchenette, full-size fridge, microwave, 24-hour laundry and complimentary morning coffee in the lobby.
Some are rebranding from Crossland HomeTowne to Red Roof, although Red Roof, Crossland and HomeTowne will remain three separate brands and entities, sharing a connection to Westmont Hospitality Group, as owner of Red Roof and a lead investor in Crossland and HomeTowne.
In total, Red Roof has more than 550 properties in the US, Brazil, and Japan.