Priceline Group has signed a deal to acquire UK and Denmark-based metasearch site Momondo Group for $550 million in cash, with Momondo and Cheapflights metasearch brands to be rolled into Kayak.

The move will help the US-based Kayak in markets such as the UK, the Nordics and Russia, but since the Momondo Group isn’t very strong in hotels, it won’t do much to help it compete with Trivago in the US or Europe although it is

The acquisition takes place as rivals have been making their moves, including China’s Ctrip acquiring Skyscanner, Trivago executing an initial public offering in December, and Google and Airbnb looking to move into flights and/or hotels.

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