Digital marketing specialists Inside Online’s ‘The Hotel Sector Report’ shows that Premier Inn is still the most visible in the market, with their online visibility up 35% and a high brand search at 1,500,000 searches. The study across all digital channels also studies each website, highlighting room for improvement.

AccorHotels saw a 117% increase, Q Hotels dropped out after a 21% reduction, and was replaced by Radisson Blu, up 23%. Hilton, IHG and Radisson Collection were among those found to have ‘high-quality, low-volume’ links.

Read more:

Tagged with →