According to EyeforTravel and Jumpshot’s new Understanding the Travel Consumer’s Path to Purchase white paper, OTAs are winning more bookings than travel suppliers, particularly in relation to mobile traffic.

In the US, OTAs were responsible for 42% of the bookings made in the period measured, against 39% for airlines and just 19% for hotel brands. In the UK OTAs controlled 46.5% of the bookings made on web browsers across all devices.

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