Merlin Holland, the only grandson of famous Irish playwright and poet Oscar Wilde, was the guest of honour at the official opening of Staycity Group’s Wilde Aparthotels London, The Strand, yesterday [24 April].
Holland, along with Staycity Group CEO Tom Walsh, cut the ribbon on the apartment building, the first of the company’s premium Wilde brand, the design and concept of which was very much inspired by Oscar Wilde himself.
Said Holland: “I’m delighted to be involved with the opening of Wilde. My grandfather took a great interest in aesthetics, particularly in interior design. He memorably said ‘have nothing in your house that is not useful or beautiful’.”
Tom Walsh confirmed the official opening of Wilde marks a landmark moment for the group.
The premium Wilde brand – developed over the last 3 years – enables the group to expand to gateway city centre locations across Europe.
The second Wilde property will open in Edinburgh at the end of 2019 followed by Berlin and then Manchester and Dublin in 2020.
The Wilde brand – inspired by the wit and spirit of Oscar Wilde – brings a sense of playfulness and Irishness – with the apartments featuring bespoke artwork building and design classics which build on Staycity’s Irish roots under the strapline ‘Escape Ordinary with Us’.Staycity-Wilde-opening-April 18-final (2)