According to a new study, destination and dates are no longer the main considerations for Britons booking a holiday. A quarter of 2,188 people who had booked online in the last 12 months said they would only book a holiday if they could negotiate a discount on the price, with more than half saying they enjoy their holiday more if they saved money.

33% said that the actual amount of the discount was unimportant as long as they were making some kind of saving, while others said they wanted to save on average 25%; and 41% said that they would spend out of the money saved on upgrading and adding extras to the booking.

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