VisitEngland has announced the latest bids to secure funding from the Discover England Fund for tourism product development as two large-scale projects, worth up to £1 million each, which will target visitors from China, France, Germany, the GCC, India and the Netherlands.

The first successful applicant is Experience England, led by London & Partners in partnership with Marketing Manchester and the West Midlands Growth Company, with a programme to make it easier for first time visitors from China, India and the GCC to visit London and discover other parts of England as part of the same holiday.

The second is Gourmet Trails of England, led by Go To Places, packaging accommodation, courses, winery and brewery tours and visits to English gardens for tourists from Germany and the Netherlands.

The three-year £40 million Discover England Fund improves England’s competitive tourism offering for international customers, benefiting the domestic market and making it easier to explore the country.

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