Max Thorne of ASAP Business Partner the MRP Group has written an article which concludes that this is likely to be a defining and opportunistic moment in the serviced apartment product lifecycle, if those in the sector embrace the new normal in travel, and adapts their service accordingly.

He calls this, an interesting, challenging and opportunistic time ahead which will become significant AND defining for the serviced apartment industry.

He finishes, “The question is can operators and owners, collectively reinforce and deliver this message to the consumer to win over the modern-day traveller.”

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