Andy Kauffman is vice president, digital marketing, overseeing everything digital for Marriott’s portfolio of global brands.

In this article he discusses how Marriott’s strategy plays out across digital, including data, insights and timing to enable a level of personalisation driving Marriott’s bookings and business growth, including facebook’s Dynamic Ads, tripadvisor, snapchat, Marriott Rewards, the Marriott Mobile app, mobile check-in and checkout and the guest-centric approach, as well as M Live, Marriott’s real-time social media command centre.

Read more: