Over the last year Airbnb has been moving towards a bigger slice of the vacation rental market, buying Luxury Retreats and doing a deal for accessible travel business Accomable, as well as allegedly eyeing Wyndham’s European vacation portfolio. Airbnb’s peers TripAdvisor and HomeAway bought HouseTrip and Dwellable respectively over the last couple of years.
As vacation rentals grow in popularity, further consolidation is likely, especially at the luxury end of the market as well as specialist audiences such as LGBT, cycling enthusiasts and pet lovers. This article references various big players in the vacation rental market growing that side of their business, and their different brands which they are looking to establish, including AccorHotels consolidating Travel Keys and Squarebreak into Onefinestay, Oasis Collections, Hyatt and ThirdHome.
The conclusion is that the luxury segment is more complex than the mass market because in luxury travellers expect people on the ground and a real level of service.