Luxico, which rents super-luxury properties on a short-term basis for an average $1000 a night in Sydney, but offers properties for as much as $25,000 a night, is tapping into a growing demand for a more luxurious alternative to Airbnb.
Although it lists many of its properties through the platform, Luxico says its offering can be differentiated through the level of service offered. Every guest gets an individual concierge who goes into the property and provides provisions specifically for the requirements of that guest, from food to age-appropriate toys, even changing furniture and hiring hot tubs if required.
Another Airbnb and holiday rental management business Beyond A Room has just over 100 properties on its books, and turns over around $5 million a year, providing guest registration similar to a hotel, taking deposits, and verifying guest IDs to meet the demand for an extra level of service and better standard of accommodation with hotel standard soft furnishings and linens.
Airbnb itself is acknowledging the premium end of the market with the much-rumoured project Airbnb Select and its acquisition of Canadian business Luxury Retreats earlier this year, which operates more than 4000 properties worldwide and has built a concierge service to offer customers.