ASAP members Staying Cool, Staycity, BridgeStreet, The Spires, Park Regis, Nitenite and Premier Suites, along with Accor Hotels’ Adagio and Staybridge Suites, have joined forces to form the Birmingham Extended Stay Apartment Partnership (BESAP) to promote the region’s accommodation to relocating national corporates and long-stay visitors.

The partnership’s committee aims to promote Birmingham as a ‘city of change’, and is focusing on the appeal of serviced apartments as a home away from home for longer periods, with advantages over hotels in terms of space, facilities and cost, with a VAT reduction beyond 29 nights.

BESAP’s first familiarisation trip is taking place on 16th and 17th September with serviced apartment agents visiting each of the organisation’s venues, taking a trip on the canal and dining together.

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