lyf-big-bed-roomAscott has unveiled its newest brand, Lyf (live your freedom), designed for and managed by millennial-minded travellers who want to ‘live like a local’.

Lyf properties feature ‘Connect’ communal spaces, designed to promote connections between guests and transform co-working spaces to event areas for socialising, with large projection screens, foosball, gym equipment, hammocks and laundromat. ‘Bond’ social kitchens allow guests to prepare home-cooked meals and socialise.

Lyf will offer a range of apartment layouts from studios to private rooms sharing bathroom and kitchen between two guests, and business suites with smart display screens large table for collaborative working or dining. Selected Lyf residences will have a fully mobile-enabled check-in process, and will be managed by millennials who may be residents themselves and local experts.

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