Sadiq Khan has announced the launch of a new campaign ‘Let’s Do London’ – the ‘biggest domestic tourism campaign the capital has ever seen’.

As he signs a second term as London Mayor, his aim is to attract domestic visitors to the city and bring central London’s economy back to life.

This can only be a good thing for our own ASAP Members based in the capital, and gives a lead to cities right across the UK in how to bring tourist businesses together to promote themselves as one thriving community.