Lastminute.com is challenging the market share of European tour operators by focusing on growing its package vacation business.

Last year non-flight products including hotels and cruises and packaged trips generated more revenue than flight-only sales for the first time in the company’s history; now Lastminute.com wants to encourage consumers towards its own dynamic packages to generate better margins.

In this it is looking to take on a big player, TUI Group’s online platform.

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