Lamington Group accelerates launch of new ‘room2 lite’ hometel brand
ASAP Member Lamington Group has advanced the launch of ‘room2 lite’, a new budget version of its hometel product.
The Group been buoyed by the performance of the hometel concept throughout lockdown, and is also responding to UK hotel landlords facing an income shortfall as tenants are unable or unwilling to pay rent during the Covid-19 pandemic. Some are attracted to the renewed long-term hybrid lease structure, which includes a guaranteed fixed rent portion along with a rent portion pegged to performance.
room2 Southampton, the Group’s flagship offering, has continued trading since lockdown was imposed on 23 March, achieving monthly occupancy rates well above 50%.
room2 lite adapts the proven room2 hometel model, combining the best elements of Airbnb, serviced apartments and boutique hotels with a flexible pricing model with creative design experiences throughout.
Related Posts
Choice Hotels sees WoodSpring Suites deal as a breakthrough in extended stay
Skift: the future of short-term rentals after pandemic and Airbnb IPO
The surprising places where tourism is growing fastest
Amsterdam housing chief decries new rules for Airbnb rentals
Airbnb is accused of ruining city centres
Airbnb Tests Hotel-Style Packaging and Amenities in Sonoma, CA
CorporateStays.com partners with Toronto Furnished Apartments
How Airbnb is quietly positioning itself to disrupt the meetings industry
