Lamington Group accelerates launch of new ‘room2 lite’ hometel brand
ASAP Member Lamington Group has advanced the launch of ‘room2 lite’, a new budget version of its hometel product.
The Group been buoyed by the performance of the hometel concept throughout lockdown, and is also responding to UK hotel landlords facing an income shortfall as tenants are unable or unwilling to pay rent during the Covid-19 pandemic. Some are attracted to the renewed long-term hybrid lease structure, which includes a guaranteed fixed rent portion along with a rent portion pegged to performance.
room2 Southampton, the Group’s flagship offering, has continued trading since lockdown was imposed on 23 March, achieving monthly occupancy rates well above 50%.
room2 lite adapts the proven room2 hometel model, combining the best elements of Airbnb, serviced apartments and boutique hotels with a flexible pricing model with creative design experiences throughout.
Related Posts
Lamington Group partners with homeless charity SPEAR
ASAP Member Lamington launches “hometels”
More bad news for Airbnb – illegal lockdown parties hosted in rentals
Lamington’s room2 hometel concept awarded at ASAP Awards
Will the Coronavirus kill off Airbnb’s exponential growth?
Room 2: Southampton’s new luxury hotel coming soon
Hotel Design: how ‘hometels’ and long-term stays will thrive
The future for independent boutique hotels in Singapore
