New ASAP Member STAY has launched in Hawley Wharf, Camden, offering design-led, tech-savvy serviced apartments aimed at a new generation of long and mid-term guests.

Opening fully in March 2020, the canal-side property offers guests instant and flexible accommodation for guests checking in for weeks or even months, in 169 1, 2 or 3 bed apartments with fully fitted kitchen and living area. Apartments are more than double the size of a typical hotel room, starting from 55sqm.

STAY Camden is the LABS Collective’s first residential offering to open fully, with further properties due to be rolled out across the UK and Europe over the next year. Guests get preferential rates and access to LABS coworking and HOST event spaces, and the brand offers communal space in transient living with no lengthy contracts, and an end of solitary business travel.