With corporate use of serviced apartments thriving, ‘Buying Business Travel interviewed Ken Moore, MD for EMEA at ASAP Member Oakwood, to find his view on the future of the sector, including: Oakwood’s strategy for expansion into Europe, across management contracts, master leases, acquiring assets and franchise agreements; Brexit, and its effect on corporate travel; the challenge to companies in terms of duty of care as the world opens up to corporate travel; Oakwood’s access to more than 350,000 apartments globally, leading to bookings averaging more than a million rooms annually through its platform; the importance of digitalisation for Oakwood; and the growing popularity of sharing economy accommodation drawing attention to hotel alternatives and raising awareness of the serviced apartment model offering the ‘live like a local’ experience without compromising on the duty of care element.

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