VisitEngland is launching the second phase of its domestic tourism campaign to inspire young people to take a short-break in the UK, having launched the £2.5 million ‘Join the World – Discover the UK’ campaign in September.

The second instalment features films created by overseas social media influencers on inspirational trips in Bristol and Northern Ireland.

Part of the UK Government’s GREAT Britain campaign, ‘Join the World – Discover the UK’ is expected to generate more than one million additional overnight stays, with an £80 million boost to the economy.


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