Tragically, our collaborative partner UKHospitality has announced that 600,000 jobs in the hospitality sector could be lost by spring.

Those of us who work in hospitality know too many of the faces behind the statistics. We have seen our industry broken by the events of 2020, and have seen ASAP friends, colleagues and associated companies struggling in a way we have never seen before.

There is a wonderful organisation fighting the corner of our colleagues who are struggling; our friends at Hospitality Action, our chosen Charity of the Year. Never before have they been needed as much by any of our colleagues in the industry who have physical, mental or financial issues. And we are thrilled their brilliant campaign, InvisibleChips, is getting a lot of momentum.

Here at ASAP we wanted to be true to our promises, being #hereforyou and part of the #newbeginnings. And supporting the charity is one way we can play a small part in keeping our hospitality colleagues safe. So our ASAP Charity Champions from all over the UK are looking to bring the community together, have some fun and, help demonstrate the feelings of warmth and human connection that run through the veins of the Hospitality industry.

On 28th January those taking part will be asked to complete sponsored miles of exercise in any way they want (treadmill, exercise bike, kid’s bike, spacehopper) in a place of their choice – depending on the restrictions in place at the time, alongside any ASAP members, Suppliers and Buyers who are interested in joining in.

On the day, all the teams will be encouraged to share photos and updates with ASAP and with Hospitality Action as well as across their own social media channels for maximum impact.

Our Current Charity Champions are:

  • North West – Krystal Tayor (Q Apartments)
  • Yorks & Humber – Katie Garrahy and Jemma McMahon (Roomzzz)
  • West Mids – Alex Mee (Staying Cool)
  • London – Jake Seage (STAY)
  • South East – Sharon Wood (Charles Hope)
  • South West – Seth Hanson (Situ)
  • Ireland – Michelle Wray (Staycity)
Want to know where the funds go? Hospitality Action has the answer:
  • £25 pays for an hour of telephone support. Providing a listening ear for those struggling with the impact of COVID-19.
  • £100 pays for new interview clothes and shoes to help hospitality people get back to work following redundancy.
  • £250 provides an emergency grant to cover essential costs like utilities and food following redundancy.

Want to get involved? Brilliant! Please contact Kim at ASAP

Or support direct: