According to ASAP Business Partner STR, the coronavirus pandemic has caused more than 5,000 hotels to close in the US alone in March and April, with nearly half still shuttered by the start of June.
Now that some parts of the world are slowly starting to reopen to tourism, hotels are transforming their cleaning protocols and operating models based on the needs of a newly germ-conscious public, with JLL descri bing the ideal hotel stay for many people as involving far less human interaction.
Global hotel groups are installing electrostatic sprayers, and partnerships with disinfectant brands and healthcare experts to design new guidelines and protocols.
This article discusses the response toi the virus across many hospitality brands, describing the cost of the pandemic so far to the US tourism alone at US$176 billion in cumulative losses from early March to May 16. US hotel occupancy levels shrank 64% year-on-year to less than 25% in April, in what STR called the “worst single month ever”.
JLL concludes some hotels may find themselves unable to justify the cost of re-opening, which has pushed hotel investors and operators to consider temporary-use or conversion opportunities including coworking spaces, multifamily, senior living, and student housing.