At the event, which focuses on ‘Adapting Your Aparthotel and Boutique Hotel Business To The New Normal’, James will share how ASAP has focused on shaping the community of serviced apartments as a safe, modern and credible alternative to conventional accommodation.

He will share present data and emerging trends from the aparthotel and serviced apartment sectors since COVID-19, the challenges and business model shifts this sector is experiencing, along with recovery strategies.

He will also outline plans the association has for 2021 on a global level.

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