London-based brand experience agency Household Ltd argues that building a sense of community through intelligent design is one way for hoteliers to tackle the threat posed by Airbnb and the sharing economy.

The suggestion is that by adapting the principles of retail culture to hospitality, the relationship becomes more than just room transactions, but is about the guest experience. Rather than installing a new app merely for novelty points, offering well-designed space centered around the guest is the best way to personalise the in-room experience, and by giving flexibility, comfort and space to relax and socialise, hoteliers can better harness loyalty and increase revenue.

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