Join ASAP CEO James Foice as he interviews Nico Nicholas, CEO & Founder of Trees4Travel.

The session discusses how Trees4Travel came about and what led to the company being formed, and how it is different to other Carbon Offset Programmes. Nico highlights what the Serviced Accommodation sector can do to help and how people can get involved.


“We felt that for people to engage with CO2 offsetting or carbon crediting, we needed to create something tangible – something they could understand, see – even touch – a real connection. It also turns out that right now the most powerful & best carbon technology we have is indeed planting trees! People could now travel mindfully & respectfully – they would have a connection to their trees & remain engaged with their trees” Nico Nicholas