ASAP is delighted to continue its new series of interviews with key industry leaders from around the global serviced accommodation sector.

ASAP CEO James Foice is joined by Rebecca Hollants van Loocke, COO EMEA, Frasers Hospitality in the next of the ASAP Industry Leaders Live.

The session discusses the benefits of serviced apartments in a newly socially distanced world and the specific measures that Frasers have taken across the portfolio. Rebecca shares her thoughts on the rise of the staycation and “close to home” travel and also the importance of the ISAAP Accreditation Programme. As the first company to have secured ISAAP accreditation across the whole of their EMEA region, Rebecca highlights why the accreditation is key to securing buyer confidence knowing that companies have been independently assessed and certified.

“There are many USPs of serviced apartments during this time what has been really prevalent is just the ability to have extra living space, your own facilities and someone you can self distance and create your own bubble with the opportunity for enhanced sanitisation and your own space to maintain your own standards with no need for the contact from housekeeping staff that you’d find in hotels”

“As the first company to achieve ISAAP Accreditation across the 12 countries in which we operate in EMEA we understand the importance of such recognition and the rigorous standards it makes us keep and maintain.

Expectations have been permanently changed as a result of COVID and the standards people are expecting and our duty of care are now more stringent than ever. Raising awareness of ISAAP Accreditation is vital to help rebuild confidence in the sector to assure guests and travel buyers they’re in safe hands”