Google has identified that one of the top five most travel-related search terms was ‘what to do in [destination location]’.

Hoteliers making recommendations digitally to potential guests around dining options, shopping, spa treatments, golf services etc. are more likely to receive direct bookings via that platform, having started the process of direct engagement. Pre-stay emails also set the scene for forthcoming trips, and help raise brand loyalty, awareness and revenue.

Read more: