The “Live There” campaign from Airbnb reveals it is now marketing not just to digital nomads but also now to families, with the message, why act like a tourist when you can live like a local?

To compete, hotels need to consider how they can promote unique, local experiences of their own, by offering an engaging online travel resource that inspires potential guests and drives direct bookings, including video content, destinations guides, selling uniqueness, blogging and ‘localising’ everything they offer.

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