Travellers presume they are getting a better deal if they book on an online travel agency, as shown by research with 1,000 travellers aged between 18 and 64. Around 75% believe they get the best prices for a hotel stay via an online travel agency, while factors influencing the decision included ease of booking and a more personal check-in process.

Only 19% said they booked direct for loyalty points,but if they did so, a quarter wanted free wifi, one in five opted for free breakfast, and 17% would ask for the ability for an early check-in or late check-out.


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