’s 70-page Chinese International Travel Monitor shows that when it comes to their incoming Chinese visitors, hoteliers are prioritising social media and marketing campaigns rather than focusing on the specific services that Chinese travellers require.

The survey of 3,000 Chinese international travellers states that their top requirements are free wifi, a Chinese breakfast, a kettle in the room, Mandarin-speaking staff and printed materials available in Chinese, as well as access to preferred mobile payment platforms, ideally Alipay.


It also shows that younger Millennials are embracing the alternative accommodation sector, with 29% having stayed in a vacation rental property or hostel over the past year.

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