In this interview, ‘Hotel Design’ Editor Hamish Kilburn speaks to Sam Ghosh, Vice President at new ASAP Member STAY about offering serviced apartments and ‘hometels’ with the comforts and convenience of home combined with the luxuries of a boutique hotel, and how this meets the ever-evolving demands of modern travellers.

Ghosh says he is seeing a higher demand for serviced apartment living and flexible office space giving guests a safe, hygienic, comfortable environment to re-socialise and feel part of a community.

He also says the brand has gone above and beyond the recommended Government guidelines on cleanliness, with reworked guest protocols and best practice in safety and hygiene standards, while still providing comfortable accommodation that feels like home.

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