This Business Travel News article discusses the challenge for hotels in North America, finding it difficult to raise profits in line with high occupancy and to stand out in a crowded market where consumers have high expectations and loud voices. ASAP Business & Distribution Partner STR currently forecasts US hotel demand growth will continue to outpace supply growth.

It outlines findings from its latest survey of travel buyers, finding that safety and security standards, communication and support of traveller wellness are key points of difference, and that, among the multibrand hotel companies competing for customers, Hilton performed best over-all with five of its brands in the top three of their respective tiers. It also applauds a partnership approach with travel managers as paying dividends, including discounts, cancellation penalties, and commission cuts to meetings planners and intermediaries.

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