Hilton CEO Christopher Nassetta has said he thinks Airbnb appears to be becoming more like an OTA which is a “good thing” for hotels because it forces the other companies like Expedia and Booking.com, with which the hotel sector reluctantly maintains ties, to be more competitive.
He also says that competition in any space in theory helps have the impact of driving pricing and distribution costs down.
Airbnb has recently announced having now 4 million listings on its platform, nearly half instantly bookable like a hotel. Whatever the case for competition, hoteliers are also facing it from one another as oversupply looms in many major markets such as New York City.
This article outlines some of the major chains’ views on Expedia, direct bookings, loyalty programmes, the current distribution climate, home sharing and the disruptors.