Building on its upscale Germain and limited-service boutique Alt brands, Quebec-based Group Germain Hotels has launched its third brand, a loft-style concept called Alt+ Hotels, with the first property in a mixed-use building in Montreal.

The 168-room property offers sleek design, eco-conscious features and a dog-friendly mindset, across four styles of rooms with kitchenettes and work tables that can be easily transformed into moveable dining tables.

Unlike the Alt brand, Alt+ is full-service with brasserie-style restaurant, room service and bar.

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