Berlin startup GetYourGuide has built a popular marketplace for people to discover and book tours, tickets for attractions and other experiences globally, and has announced raising Series E funding of $484 million, valuing it above $1 billion.

The funding is reputedly the highest-ever round of funding for a company in “experiences”, a market predicted to be worth $150 billion this year.

GetYourGuide has now sold 25 million tickets for tours, attractions and experiences, with a current catalogue of 50,000 experiences. It notes its earliest users in 2010 were 40-50 year olds, most likely travelling with family; the average age of a GetYourGuide user now is 25-40, and likely to book on the increasingly popular ‘GetYourGuide Instagram Tours’.

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