The serviced apartment industry should actively embrace technology to cut costs and create “memorable experience” for customers, according to (ASAP Quality Accredited Operator Member) Frasers Hospitality’ chief executive Choe Peng Sum in this article in the South China Morning Post.

Frasers has collaborated with leading technology firms so guests can enjoy tailored streaming music when they stay at the properties, and desk-less check-in will be rolled out soon. Key to success making guests feel at home on longer-stay trips is keeping a “guest history” and personalising the experience, from providing the guest’s preferred number of pillows to arranging cooking classes or barbecue nights.

Chinese hospitality requires a bigger staff – an average 0.7 to 0.8 person per room, as opposed to the average 0.5 person a room elsewhere, therefore training staff to multi-task will be key to controlling staffing costs.

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