Found Hotels, the brand to courting nomadic, budget-minded millennials, has just opened its first location in Chicago, converting a dilapidated property into a 60-room boutique hotel with steakhouse, cafe and basement karaoke bar.
The model is to identify and remodel un-prepossessing disused buildings in prime locations with any additional profit coming from food and drink add-ons.
Starting with Boston, San Francisco and Los Angeles, the brand is planning up to ten more properties, following its innovation of offering rooms at a ‘rock-bottom price in an A++ location’, with a mix of shared and private rooms. In Chicago these range from US$30 for one of its 9 communal rooms to US$89 for its 51 private rooms a night, all rooms are small and minimal with an emphasis on communal spaces such as lounges and kitchens so that guests can connect.
Pictured: Chicago hotel communal space, credit: Francis Son