The former CEO of Starwood Hotels & Resorts Worldwide from 2007 to 2015 has joined the advisory board of citizenM hotels, to advise the boutique hotel company on its global expansion.

The company has 11 hotels open now throughout Europe and in New York with plans for other global gateways including Taipei, Shanghai, Kuala Lumpur, Paris, Los Angeles, and San Francisco.

Following his resignation from Starwood, Frits van Paasschen wrote “The Disruptors’ Feast: How to Avoid Being Devoured in Today’s Rapidly Changing Global Economy” and currently invests in various tech companies.

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