VisitBritain director of strategy and communication Patricia Yates says she is concerned that the multi-million-pound GREAT marketing campaign, which has been running since 2011, and which is jointly funded by the Government and the private sector, will be ‘quietly dismantled’ by the current Conservative government.

She feels that Boris Johnson supports a global Britain concept, but might view the campaign as a legacy project.

UK inbound visitor numbers are expected to have increased over 2019, but the German market is of particular concern post Brexit.

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