Expedia has unveiled its Points of Interest, a new tool that provides hotels the opportunity to spotlight the desirability of their location.

Approximately 300,000 lodging partners worldwide can access the tool to provide impactful local Points of Interest on the site, with a customisable list of up to 10 nearby attractions, activities and experiences based on the property’s target demographic. They can then further curate the chosen highlights with unique photos and advice for each suggested venue.

This is only the first iteration of Points of Interest which will soon roll out on the mobile app and later once take-up and popularity have been assessed, both from hotels and consumers, the number of Points of Interest may increase  and additional sources of media assets could potentially be added, such as video.

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