Expedia Group is winding down its short-term rental business that it launched after acquiring Pillow and ApartmentJet, which is bought for around $54 million in 2018, and combining them to create Expedia Group Multifamily solutions.

The product was rebranded into a suite of software tools called Flex, or Flexible Living Platform, designed to help landlords attract short-term rental bookings for vacant apartments and to enable tenants to offer up their units to guests.

Before being bought by Expedia, Pillow had counted Airbnb as its exclusive multifamily software partner, but the partnership stopped soon after and Airbnb built its own service.

The company is now winding down Pillow and ApartmentJet “as part of our drive for simplification”, partly as a result of COVID-19 impacting the sector.

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