Expedia data for Q1 2017 shows that independent properties in the USA continued to exceed ADR growth compared with branded, and also saw guests spending more per night. This was true across both larger established markets, especially Las Vegas, Manhattan, Miami, Orlando and Los Angeles, and smaller markets such as Central Valley North in California, which saw an increase of nearly 110%.

Independent properties also enjoyed an equal or greater share of international visitors than branded properties in Q1 2017, with a surge in business from Switzerland (nearly 50% growth), Israel, Canada, Netherlands and Finland, with the EMEA region bringing in more than 40% share of inbound business.

Read more:

Tagged with →