London-based Ennismore has announced NoCo, a new challenger brand of budget hotel created for “clued up travellers and inquisitive locals. Each of the 25 planned NoCo hotels, the first scheduled for 2018, will have 150-200 guestrooms with nightly rates under £100.

Aiming to raise the bar for affordable hotels for business and leisure travelers, NoCo booking and check-in will be via an app, rooms will be stylish and compact, and creative communal spaces such as bars and eateries will be a focal point.

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