In the decade between 1995 and 2005, around 75% of all travel expenditure came from countries that were part of the OECD (Organisation for Economic Co-operation and Development), while those countries made up only 17% of the world’s population.

In the following decade global tourism spending by outbound travellers from less-developed and emerging markets rose from 25% to around 49%, led largely by the number of tourists from China, amounting to $672 billion in total of which $292 billion come from China alone.


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