Edinburgh’s business tourism offering is to be promoted under a creative and digital strategy entitled ‘Make it Edinburgh’, created through a collaboration of private and public organisations, to raise the Scottish capital’s profile with meeting and event planners.

A £40,000 investment by the VisitScotland Growth Fund has received match-funding from Convention Edinburgh, Edinburgh Hotel Association, Edinburgh Airport, Edinburgh International Conference Centre, Royal College of Surgeons of Edinburgh and Edinburgh Tourism Action Group.

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