Cities including Podgorica, Montenegro and Tbilisi, Georgia, in central and eastern Europe, are experiencing an upturn in demand – even though they are already struggling to cope with overtourism.
Others in the region are also being pushed to spread the load.
Some tourism boards are taking action to make sure that overtourism doesn’t become an issue, including Slovenia which saw 5.9 million visitors last year, the fifth straight year of record-breaking arrivals. The country is promoting a system of macro destinations, to encourage visitors away from Ljubljana, Bled, and Postojna.
Vilnius, Lithuania, is another finding innovations, taking part in UNESCO’s World Heritage Journey’s initiative, which encourages travellers to go beyond the traditional tourist hubs, in 34 selected World Heritage sites spread across Europe.