London-based start-up Pace, which uses machine learning and dynamic pricing to maximise hotels’ revenues and occupancy and ensures that every room is consistently sold at the optimum price, has secured £2.5 million in seed investment.


Pace changes hotels’ prices at least 500,000 times a year through automated, real-time market intelligence, helping them to increase revenues by more than 10% on average. Targeting boutique and independent hotels, the company is working with 20 properties across five markets, including Prague’s Emblem Hotel and Teleport Hotels in Amsterdam and The Hague.

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