The recent opening of California-based Lido House, the 148th hotel in Marriott’s Autograph Collection, was promoted via a digital campaign, sharing content-rich Instagram Stories about preparations for the invite-only launch party and creating a feeling of excitement and exclusivity.

The result was 235,000 impressions, four times higher than the weekly average, and 25 times more Instagram Story views than an average day, as well as increased booking conversion.

The article outlines the budget, target audience and ROI, for this award-winning campaign.

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