This article in Eye for Travel interviews a number of key players about market segmentation across hospitality, and hotels having a different strategy for GDSs, OTAs, wholesalers, corporate booking tools and TMCs, and whether the landscape is merging.

It also discusses rate competitiveness encompassing compensation, cancellation policy and discounts distributed through third parties; mergers and acquisitions among larger and smaller players; Google as a travel company; and whether driving direct bookings is the best approach.

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