Expedia consumer research shows that both domestic and international visitors are seeking UK locations known for their natural beauty and relaxation, with ABTA research showing that more than two million UK holidaymakers are planning to take a wellness trip over the next 12 months.

Wellness tourism is expected to grow annually by 7.5% for the next three years, with 1.2 billion wellness trips predicted annually by 2022.

Expedia Group’s 2019 data shows that tourism demand for outstanding natural destinations including the Cotswolds, Lake District and Scottish Highlands grew around 25%.

Read more: