The Zed Rooms in London’s Tech City, Shoreditch, offer muted lighting, soft pink walls and high-tech mattresses, designed to encourage positivity, relaxation and REM-rich sleep.

The science in the project points out that the ‘first night effect’ of unfamiliar surroundings leads to half of the brain unconsciously remaining alert, which the room is designed to combat.

There are also bespoke sleep recipe suggestions, and Cuckooz co-founder Fabienne O’Neill, added:”We believe our homes should be more than an apartment’.

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